Rachel Woodard
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  • Home
  • Contact
  • Work
    • Cincinnati Ballet
    • Southwest Harbor
    • Cincinnati
    • KNITWEAR
    • Celeste Malvar-Stewart
    • Rockmill
    • B. Lovely
  • Personal
    • Exhaust
    • Plexi
    • Newtown Landfill
    • Consumption and Industry
    • Capturing light
    • INTERVENTIONS
    • Untitled
    • Untitled
    • Untitled
    • Books
Rachel Woodard

How to White Balance a Photograph

4/1/2016

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I white balance every photography I take. It is an easy step that can take your tinted photo and make it look new! White balancing a photograph can also be extremely helpful when you are documenting your work.
How to White Balance a Photograph: First open you JPEG file in Adobe Bridge (I use the CS6 version). At the top of the screenshot you'll see 'open in camera raw' icon. Click that. Next, click the third icon from the left in the toolbar in the top corner. This is the white balancing tool. Now click a neutral color in the photograph (white or gray). Keeping moving your mouse around clicking different areas until you have your R,G,B numbers all the same, or very close in range. The R,G,B number are located below the color graph on the left hand side. Your photo is now white balanced. If you have any questions feel free to comment below. Here is a youtube video if you need more help. 
https://www.youtube.com/watch?v=eLE4Q_w1fEY
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How to Make New Edit Layers on Photoshop

4/1/2016

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Photoshop can be a great tool for photographers. I use Adobe Photoshop CS6. When you are making edits to a photograph in photoshop you need to make the edits using layers. Having a layer per each edit will help if you need to back track and it can also keep the photograph in its original form if you aren't happy with the edits made. Most people edit a photo by going to image>mode>adjustments, this way your edits will be made with out layers and you could lose the original image potentially.

​How to edit the photograph with layers: First open your image in the Adobe Photoshop software. Then go to the control panel on the left and at the very bottom of the panel you should see a strip of icons (starting with a 'link' icon and ending with the 'trash' icon). To make an adjustment layer click the circle that is half white (the forth icon from the left). The you will see a tab slide out. Here are your adjustment options. Choose an option, make the edit, then exit the tab. You will see a layer has been made with this edit. To go back and edit the same layer, tap two fingers on your mouse pad and a tab will slid out, at the top it will say 'edit adjustment' and will open up the edit tab again. To see the edit you made on the image click the eye on the edit adjustment layer, and re-click it to see the difference. You can continue this process with each adjustment. For every adjustment a new layer will be made. Comment below if you have an questions, here is a link for more information.
https://www.youtube.com/watch?v=osz9ERuygtI
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MFA Exhibition 2016

3/30/2016

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Recently I visited The CAC: Contemporary Art Center, in downtown Cincinnati. The DAAP MFA students have their final thesis work on the second floor of the CAC. It will be up until April 10th. The work was very inspiring and eye opening. Two of my favorite pieces were a woven rope wall piece (left) and a large wood installation (right). Both pieces were large in scale and carried a presence. They were incredible. They journey the students traveled to reach this point showed in every piece. One of my favorite concepts in the exhibition was about photoshop and digital imaging taking over the human figure. Software's capabilities are endless when it comes to fixing the flaws on a figure. 'Flaws' being the beauties-- the unique traits of each individual shape. Overall it was a great show and I highly recommend checking it out!
CAC Address: 44 E 6th St, Cincinnati, OH 45202
http://www.contemporaryartscenter.org/calendar/2016/03/28/university-of-cincinnati-daap-mfa-thesis-show
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The Armory Show: NY

3/7/2016

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Alberta Pane Gallery's cube at the The Armory Show in New York was one of my favorites. Alberta Pane gallery is located in Paris, France. They showcased artist, Esther Stocker's work in New York this past weekend. There were several large black and white acrylic paintings and large crumpled paper balls 'thrown' throughout the space. I felt this sense of youth in the cube. It reminded me of passing notes in high school to one another, throwing them across the room before the teacher noticed.
https://www.thearmoryshow.com/
http://www.galeriealbertapane.com 
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The Image Object Post- Internet

2/19/2016

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http://www.artlurker.com/wp-content/uploads/2011/03/image-object-postInternet.pdf
The Image Object Post-Internet, By: Artie Vierkant
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Here is an interesting article I wanted to share about Post- Internet art. 
The two quotes below really stood out to me when I read the article. 
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"First, nothing is in a fixed state: i.e., everything is anything else, whether because any object is capable of becoming another type of object or because an object already exists in flux between multiple instantiations."
Once our artwork is published on the internet, it is no longer a fixed state. Our artwork is now capable of being unfixed, meaning copied and pasted, downloaded-manipulated-then posted... Viewers have control over your work now. Artie emphasizes that our work will always be in a flux state now; all because of the internet. 
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"Attention has always been a currency, but with the proliferation of networking methods and infinitely alterable and reproducible media, that attention has diverged and become split amongst anyone and everyone who wishes to seek it."
​This is another interesting comment Artie makes. Attention being a currency. Why do we strive to get attention from friends and often strangers? Are the attention based posts of your artwork, a 'selfie', a seductive post, or funny post? There are artists on social media who are solely driven by their followers to create art. If you are only driven by attention, are you really enjoying the creation process? The posting and creation then turns into a habit rather than an act of passion. Society has been deeply affected by social media in both positive and negative ways... The art world is enhanced, but also cheapened by mass production. I've realized that there will always be this gray area when it comes to post-production artwork. A subjective gray area. 
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Lens Culture

2/8/2016

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https://www.lensculture.com
Often for inspiration I turn to the website above, Lens Culture. They have an awesome and very large collection of contemporary photographers work. You can even follow them on Instagram, where they post pictures once or twice a day of featured artists off their website. They have several categories on their website: visual stories, b and w, urban/street, conceptual, portrait, nature, etc. Having so many various categories makes the site very easy to navigate! They are always a great source when I'm conducting research for artist presentations, for my own concepts for projects, and even when I just want to find new artists to follow on social media.
​Keeping a personal list of artists to reflect on has helped me grow tremendously as a photographer. When you are pursuing photography and art in general, you need to always be in the "now". You can always learn from other artists current exploration. Being aware and inspired by them will just push your creativity and knowledge. 
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